Stop Guessing. Start Managing: How to Raise MSP Prices with Confidence
Raising prices is one of the hardest—but most important—moves an MSP can make. With the right data, you can approach every client conversation with confidence and clarity.
After an acquisition nearly doubled its workforce and clientele, Florida-based Entech knew it had to get serious about its data. The team discovered that the data may not be accurate depending on how it was entered into the PSA. That led to less-than-ideal decisions based on distorted views of Entech’s revenues, profits, and technicians’ productivity.
As a growing business, Entech sought a way to measure its productivity and profitability using consistently accurate financial metrics and reporting tools. Like many MSPs, the company knew it was profitable overall but it couldn’t say for sure where those profits were coming from. MSPCFO’s reports revealed the insight Entech’s leaders were wanting. The fog cleared, and the transparent depictions of Entech’s financial performance emerged.
The company could determine its cost and revenue per hour based on aggregate and granular filters such as:
For Entech, knowledge truly is power. Using MSPCFO, Entech management can better understand when they are hitting their targets and why they may be falling short. The reports presented Entech President Jake Spanberger and his team with a 360-degree image of how the business is performing:
As a growing business, Entech sought a way to measure its productivity and profitability using consistently accurate financial metrics and reporting tools. Like many MSPs, the company knew it was profitable overall but it couldn’t say for sure where those profits were coming from. MSPCFO’s reports revealed the insight Entech’s leaders were wanting. The fog cleared, and the transparent depictions of Entech’s financial performance emerged.
The company could determine its cost and revenue per hour based on aggregate and granular filters such as:
Employing MSPCFO, Entech’s leaders obtained accurate, up-to-date snapshots of their business. They converted real-time activity reports into strategic decisions. As a result, Entech recaptured significant unbilled time and earned 25 percent more revenue. The insights gained also has given Ented the hard data they needed to restructure service agreements and refine their business development targets.
MSPCFO can teach you the process for driving similar results in your company. Book a demo with our business development director. Using your own PSA data, she will reveal actionable intelligence on your existing clients, engineers, and overall performance.
See how managed services providers have achieved elite
performance levels with the help of MSPCFO.
Raising prices is one of the hardest—but most important—moves an MSP can make. With the right data, you can approach every client conversation with confidence and clarity.
MSPCFO delivers measurable ROI by turning PSA data into actionable insights. For about $400 a month you can uncover hidden profitability opportunities, protect at-risk high-value clients, recover missed billing, and keep projects on track. With the right execution, MSPCFO doesn’t just cover its cost—it pays for itself many times over.
In our October 2025 Office Hours, Wil Buchanan of Clever Path joined MSPCFO to share how data transparency drives confident decisions, smarter hiring, and healthier company culture — and how trusting the numbers can open doors to new freedom and growth.
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