HISTORY OF MSPCFO
Through dialogues with industry groups, business leaders and lots of meetings with MSPs, we saw there was a void in the marketplace that would help decision-makers leverage the data they already had in making meaningful financial decisions. It wasn’t because they didn’t have the data – they did, but how to manipulate that data was their struggle. The question we would hear again and again was:
“Which clients, engineers and agreements are driving profitability and which are a drag on it?”
So, we set out to build a platform to access and present that information; and, in 2014, MSPCFO was born out of the idea that MSPs would rather spend time using data rather than sifting through data. The result is a financial tool that allows easy access to view the information you already have in a meaningful way that results in better decision-making.
MEET LARRY
Larry Cobrin
CEO, Co-Founder
Larry’s background has been in analytics since his days as a Physics student at Cornell University. He went on to earn a Masters of Science in Finance at the University of Illinois and then earned his MBA from NYU where he was a Trustee Scholar. His analytic skills were further honed at consulting and finance companies over the years where he overlooked projects that ranged from compensation for expatriate employees to textiles to soft drinks. Prior to founding MSPCFO he managed several products at the wealth management group at Morgan Stanley and Citigroup. In addition to being a self-taught SQL nerd, he spends far too much time on the sidelines at his daughters' soccer games and can occasionally be found playing tennis, cooking and running.
OUR PASSION
Results
Our mission is to provide a valuable weapon that will help MSPs leverage their data into better decision making; so we set out to build a scalable, secure, stable and fast platform that would actually add value to the data you already have.
Innovation
We are committed to providing quality in every way, and in that vein, we encourage and solicit feedback on our product and the services we provide. The marketplace is constantly evolving and we want to make sure our product remains useful to our customers.
Results
Customer service is key to the success of our company. From the point-of-sale forward, we are here to ensure that you, our customer, maximize all the benefits of our knowledge.
We love to solve problems and it’s a great thing that we get to do it for a living.