What is actionable data?

“The primary value form big data comes not from the data in its raw form, but from the processing and analysis of it and the insights, products, and services that emerge from analysis.”
~ Thomas H. Davenport in “Big Data in Big Companies”

Isn’t "Actionable Data" just another way to say "Analytics"?

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To a point… but there is a difference

  • Analytics is compiling information but deciding what is useful information can be tricky
  • Actionable data is the information you need to make decisions
  • We know the difference between the two and we know which KPIs will help you make informed decisions
  • We provide the business intelligence you need to make real operational changes.

Businesses today know they are competing on how well they can exploit their resources.

“You can’t manage what you don’t measure.”
~ W. Edwards Deming

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